Growing up I was born without the finer things, no silver spoons, no head starts, no shortcuts.  And yes, that goes for no fancy haircuts and grooming products.

As I progressed through my life, I learned that I had to face many adversities. I learned that self development and discipline was not the only thing I had to bring to the table to drive through the noise. I had to look and feel my best. That’s how I discovered my passion for creating Men’s hair and self care products.

This brand represents those who know what it’s like to go without. Those who learned to move towards fueling your goals. Those who understand that confidence isn’t bought, it’s built.
We didn’t start with the finer things in life.
We started with hunger.

And we built something one of one.